Our generation seems to be a bit behind the curve with regard to Instagram, and for the most part, we have written it off as a narcissistic millennial playground. While there is an element of ‘my life is better than your life,’ going on there, it is not the defining feature of Instagram. One comment I hear often is, “I just don’t get it.” One of the reasons we don’t get it is because our generation has been largely ignored on this social media platform and very little content is geared toward us. An article on Post Beyond by Lauren Durfy includes the chart below which shows how our generation spends time on social media as compared to Millennials.
As a generation of life-long learners, I think we are missing an opportunity to discover information that is literally at our fingertips. Take a look at the Smartphone category above. Sixty percent of Millennials us their phones to research products while only fourteen percent of Boomers use their phones for that purpose. But, in the research products on-line category we are almost equal. We want information, but we rarely consider that a resources like Instagram (a phone app) might be useful for searches. While Instagram isn’t Google, it does provide one more way to access information. The fact that this social media outlet is visually entertaining is just an added bonus.
Instagram is a social networking app that was originally used for sharing photographs and videos. Today, it is one of the biggest influences of commerce on the planet. From where you dine, to where you vacation, to what products you purchase, it has morphed well beyond its humble beginnings. Instagram in a nutshell is simply a collection of neatly organized photographs with captions, links to blogs, businesses, and other information sites. Unlike Facebook, users are not required to use their real names and generally make something up. I chose Picture_Retirement for obvious reasons. Accounts can be private, or public and you control the daily feed by selecting whom you wish to follow. Overall, it has a positive, uplifting vibe that inspires creativity, promotes being active and involved and compels millions of users to purchase goods and services. Think of it as a slightly more sophisticated version of Pinterest. While the main purpose these days seems to be commerce, it does still preserve its purest version which is the part that I specifically enjoy; sharing photographs.
First of all, Instagram is free. You can download it from the app store on your phone. You will see this logo on your phone after you have completed the download.
You might want to consider a few things prior to downloading the app. For instance, is it just for private use, or are you looking to create a brand or promote a business. Not only are Boomers not participating in high numbers as users, they are also barely in this arena as influencers. You can read more about that here. Once you have sorted out the purpose of your account, set up your profile and consider the following.
I have been using Instagram for nearly two years to curate and share photographs that I take, both at home and during our travels. The account has steadily developed a small (but much appreciated) following, and I love having my ‘gallery’ at a glance for show and tell when friends ask about my recent travels or want to see my latest photo.
My Instagram account has a common theme, which is travel and landscapes and the aesthetic tone is light, blended colors which compliment each other. The photos are generally grouped according to destination or subject (like the spring flowers above) and all have been taken by either Malcolm or myself. I use a Lumix GX7, but will occasionally post an Iphone pic for convenience.
My time commitment is typically less than one hour per day to post, respond to comments, check out new followers and review and comment on accounts that I follow.
On average, I post about three photographs per week. Captions on the photos always include where the picture was taken and sometimes I include a reference to my profile or recent blog post so people can find this blog. I use hashtags to distribute my photos to a wider audience, with the intention of drawing them to my page for a better look. Once there, they can scroll through the entire gallery and decide to follow, or not. I often attempt to engage readers by posting a reflective or descriptive comment below my image. It is my way of sharing not only what I see, but what I feel in that moment. Similar to comments on a blog, I enjoy the connection and community that develops through this forum.
Most of the accounts I follow are travel, photography, or food related. I also follow local restaurants, our Chamber of Commerce, a few Botanical Gardens and entertainment venues in the area. I continually search accounts for inspiration and recommendations, but I don’t always elect to follow. For example, if we are traveling to Jekyll Island, GA and I want to find a great location for sunrise photos, I type ‘sunrise on Jekyll’ into the Instagram search box and see what pops up.
Likewise for restaurants and points of interest at any destination. If the photographs pique my interest, I will look at the account profile for a website, and if there is no link available, I’ll move on to Trip Advisor and search the business name for more information. I find that the two sites go hand in hand when it comes to planning a good adventure.
Just like Facebook, when you ‘follow’ an account, their posts will appear on your daily feed. I currently follow approximately 700 accounts which means that I have a lot of photos to scroll through every day. Some photographs grab my attention and I click or comment, and often times visit the blog post that is referenced in the comments. I have discovered some enjoyable blogs that I read regularly because I saw a single photo on Instagram.
If an account does not hold my interest long-term, or ceases to be positive, I hit the delete button. I am constantly revising my ‘follow’ list to accounts that I enjoy. Most of the accounts I follow are travel, photography, gardening or food related, and I want to see good quality images that inspire, uplift, encourage and lead to good information.
I will follow some accounts for a short period (3-6 months), especially when we are in trip planning mode and then delete them when I no longer have interest. Right now, I am following a few accounts from Portugal and a one from Texas since those trips are still in the planning stages.
I do not follow celebrities, athletes, politicians, self-help gurus or religious figures. I also do not follow pets, although there are millions of options from pigs to pugs that might be your delight. There are a thousand other topics that I do not follow, but you get the idea. Not everything is for everyone.
For those of us who just want a positive experience and not a block-buster following, the best way to do that is to be consistent with your frequency and content and remain actively engaged with your followers. On average, I get 20 to 30 new followers per day who just want me to follow them back. Whether I do that or not, they drop me a few days later. It’s just stupid, so don’t play that game.
If your goal is to create a block-buster following, do not fall for the “follow for follow” pitches and do not pay for followers. Again, that’s just stupid and there are no shortcuts. If a ‘follower’ doesn’t make sense, it probably is not a real account, attached to a real person, who has a real interest in appreciating your content. You will recognize them right away by a quick visit to their page. If they show 3,000 followers and have posted only 10 photographs, something smells. Hit the delete button on those accounts. Build your following the old fashioned way; earn it.
Of my 700+ followers, only about 12% are actively engaged with my posts in some way. I’m not sure what the average is, but I am quite happy with those numbers. My photographs are seen by my followers, and often-times, I am asked for permission to re-post, which means even more exposure. When that happens, it really makes my day. My ultimate goal is to create positive energy and make people smile with the images I share. If I get a little attention to my photography and draw a few new followers to my blog during the process, then good for me.
There are a lot of internet articles that will guide you through the process, so I won’t waste words here. You might want to start with this one. The main take-away here is to give it a try and see if it fits your lifestyle.
I am sharing a few accounts with you as an example of what I enjoy seeing on my Instagram feed every day. Your feed will be tailor made by you, based on your interests and what you want to see. Scrolling through daily posts has become a part of my morning ritual and I cannot picture-retirement without it. Boomer accounts are designated with (B).
#bestofthesunshinestate, #coastal living, #oneroadatatime (B) #silva_rosa, #fionapeters, #joshidaniel, #greenglobaltrek (B) #lisa_pinder, #bluegreenwaters, #tocreatesunshine, #onlyinflorida, #chris.obyrne, #kevinfreese_photography
Follow this Boomer on Instagram at: Picture-retirement
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